Accelerating Agriculture Productivity Improvement (AAPI)

   November 2016
  • 9 field demonstration
  • 57 demo crop cut
  • Regular field visits
  • Monitoring of briquette production

Upcoming AAPI Events
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Guidelines for Media Coverage
The project invites members of the electronic and print media to all activities. Local journalists, photographers and cameramen attend many of the workshops and field days, and the events are reported on local channels and in newspapers.

Below is a list of the media publicity for the project.

Promotion Campaign

To support technology transfer and create farmer awareness and interest AAPI engages in aggressive advertising and promotion campaign, including extensive use of local advertising and promotional materials and mass media, this is complemented by participation in DAE agricultural fairs.

Market Assessment

A fertilizer market assessment will indentify factors that contribute to market inefficiencies and constrain farmer access. This will also serve as the basis for policy dialogue.