The project invites members of the electronic and print media to all activities. Local journalists, photographers and cameramen attend many of the workshops and field days, and the events are reported on local channels and in newspapers.
Below is a list of the media publicity for the project.
To support technology transfer and create farmer awareness and interest AAPI engages in aggressive advertising and promotion campaign, including extensive use of local advertising and promotional materials and mass media, this is complemented by participation in DAE agricultural fairs.
A fertilizer market assessment will indentify factors that contribute to market inefficiencies and constrain farmer access. This will also serve as the basis for policy dialogue.